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Deanna Pack Wooten
Deanna Pack Wooten

6 Followers

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Apr 8

Qualitative and Quantitative Research: Which is More Suited for Mass Communication Studies?

Many consider the study of mass communications to be an art, but for social scientists, it is also a science. The development of new insights and theories through research methods come from qualitative and quantitative research. The pros of qualitative research is that it explores attitudes and behaviors about…

Qualitative Research

3 min read

Qualitative and Quantitative Research: Which is More Suited for Mass Communication Studies?
Qualitative and Quantitative Research: Which is More Suited for Mass Communication Studies?
Qualitative Research

3 min read


Mar 11

The Medium is the Message…McLuhan’s Technological Determinism Theory

In my younger years, say when I was in my twenties, I looked forward to sitting down with the weekend paper and a cup of coffee. Reading through the different sections was informative and enjoyable. I would devour the national news, local news, the sports section, the lifestyle section and…

5 min read

The Medium is the Message…McLuhan’s Technological Determinism Theory
The Medium is the Message…McLuhan’s Technological Determinism Theory

5 min read


Feb 12

Using the Elaboration Likelihood Model to Get What You Want from Your Audience

Imagine you are in the market to purchase a new car. You have a list of things you are looking for such as good mileage to gas usage ratio, a certain price point, and a strong safety rating. After doing research and googling, you decide on purchasing a new Subaru…

4 min read

Using the Elaboration Likelihood Model to Get What You Want from Your Audience
Using the Elaboration Likelihood Model to Get What You Want from Your Audience

4 min read


Jan 25

The Two-Step Flow Theory and How it is Used to Gather and Share News

As a child, I remember watching Walter Cronkite on the CBS newscasts. He was known as the “most trusted man in America” and was the head anchor on CBS from 1962–1981. Hired by the esteemed Edward R. Murrow himself, the CBS news became the first evening newscast to run for…

Two Step Flow Theory

5 min read

The Two-Step Flow Theory and How it is Used to Gather and Share News
The Two-Step Flow Theory and How it is Used to Gather and Share News
Two Step Flow Theory

5 min read


Jan 15

Hypodermic Needle Theory: Is it Relevant Today?

The hypodermic needle theory, otherwise known as the magic bullet theory, is a premise supporting the idea that the media influences the passive masses with messages that are powerful and sometimes dangerous. The media reaches individuals with messages that can cause immediate reactions and shape beliefs. hypodermic-needle-theory-explained While it seems…

Hypodermic Needle Theory

3 min read

Hypodermic Needle Theory: Is it Relevant Today?
Hypodermic Needle Theory: Is it Relevant Today?
Hypodermic Needle Theory

3 min read


Jun 19, 2022

5 Tips to Help Your Teenager Find a Summer Job

I can still remember my first summer job. I was a cashier at a school supply store a few hours a week. As a competitive cheerleader and dancer, my summer consisted of training and workouts even though school was over, but I did manage about 10–15 hours a week to…

5 min read

5 Tips to Help Your Teenager Find a Summer Job
5 Tips to Help Your Teenager Find a Summer Job

5 min read


Apr 21, 2022

Doctor Strange in the Multiverse of Madness Social Media Campaign-Executive Summary

Doctor Strange in the Multiverse of Madness is the 28th film in the Marvel Cinematic Universe’s catalog and is being released May 6, 2022. The sequel to 2016’s Doctor Strange, this film is much anticipated by MCU fans. The social media marketing campaign is an integral part of the promotion…

Multiverse

5 min read

Doctor Strange in the Multiverse of Madness Social Media Campaign-Executive Summary
Doctor Strange in the Multiverse of Madness Social Media Campaign-Executive Summary
Multiverse

5 min read


Apr 9, 2022

Social Media Influencer Marketing-a Powerful Tool to Reach the Masses

In order to reach their target markets, companies have used television, newspaper, billboard and radio advertising for as long as anyone can remember. It was effective, and was somewhat verifiable. It was easy for television and radio stations to tout their market share and for newspapers to show their circulation…

Ufcjonline

5 min read

Social Media Influencer Marketing-a Powerful Tool to Reach the Masses
Social Media Influencer Marketing-a Powerful Tool to Reach the Masses
Ufcjonline

5 min read


Mar 26, 2022

The Social Dilemma-What is the Societal Cost of Advancing Technology

One of the most amazing inventions in recent memory is the smart phone. The ability to get or do just about anything on these small devices is nothing short of miraculous. Hungry? Order Uber eats. Doing a school project? Look up a website with the information you need in less…

Ufcjonline

6 min read

The Social Dilemma-What is the Societal Cost of Advancing Technology
The Social Dilemma-What is the Societal Cost of Advancing Technology
Ufcjonline

6 min read


Mar 6, 2022

Netflix: Using KPI’s to Create Clear Outcomes for Success

Netflix is the king of subscription streaming services in America and around the world. It started in 1997 as a DVD sales and rental company, but they dropped the sales aspect of the business to focus on DVD rental by mail fairly quickly. The streaming service began in 2007, and…

Ufcjonline

7 min read

Netflix: Using KPI’s to Create Clear Outcomes for Success
Netflix: Using KPI’s to Create Clear Outcomes for Success
Ufcjonline

7 min read

Deanna Pack Wooten

Deanna Pack Wooten

6 Followers

Mother-Entrepreneur-Wife-Animal lover. Student (again) pursuing a dream.

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