In my younger years, say when I was in my twenties, I looked forward to sitting down with the weekend paper and a cup of coffee. Reading through the different sections was informative and enjoyable. I would devour the national news, local news, the sports section, the lifestyle section and…

Imagine you are in the market to purchase a new car. You have a list of things you are looking for such as good mileage to gas usage ratio, a certain price point, and a strong safety rating. After doing research and googling, you decide on purchasing a new Subaru…

As a child, I remember watching Walter Cronkite on the CBS newscasts. He was known as the “most trusted man in America” and was the head anchor on CBS from 1962–1981. Hired by the esteemed Edward R. Murrow himself, the CBS news became the first evening newscast to run for…

The hypodermic needle theory, otherwise known as the magic bullet theory, is a premise supporting the idea that the media influences the passive masses with messages that are powerful and sometimes dangerous. The media reaches individuals with messages that can cause immediate reactions and shape beliefs. hypodermic-needle-theory-explained While it seems…

I can still remember my first summer job. I was a cashier at a school supply store a few hours a week. As a competitive cheerleader and dancer, my summer consisted of training and workouts even though school was over, but I did manage about 10–15 hours a week to…

Doctor Strange in the Multiverse of Madness is the 28th film in the Marvel Cinematic Universe’s catalog and is being released May 6, 2022. The sequel to 2016’s Doctor Strange, this film is much anticipated by MCU fans. The social media marketing campaign is an integral part of the promotion…

In order to reach their target markets, companies have used television, newspaper, billboard and radio advertising for as long as anyone can remember. It was effective, and was somewhat verifiable. It was easy for television and radio stations to tout their market share and for newspapers to show their circulation…

One of the most amazing inventions in recent memory is the smart phone. The ability to get or do just about anything on these small devices is nothing short of miraculous. Hungry? Order Uber eats. Doing a school project? Look up a website with the information you need in less…

Netflix is the king of subscription streaming services in America and around the world. It started in 1997 as a DVD sales and rental company, but they dropped the sales aspect of the business to focus on DVD rental by mail fairly quickly. The streaming service began in 2007, and…