Deanna Pack WootenQualitative and Quantitative Research: Which is More Suited for Mass Communication Studies?Many consider the study of mass communications to be an art, but for social scientists, it is also a science. The development of new…3 min read·Apr 8, 2023----
Deanna Pack WootenThe Medium is the Message…McLuhan’s Technological Determinism TheoryIn my younger years, say when I was in my twenties, I looked forward to sitting down with the weekend paper and a cup of coffee. Reading…5 min read·Mar 11, 2023----
Deanna Pack WootenUsing the Elaboration Likelihood Model to Get What You Want from Your AudienceImagine you are in the market to purchase a new car. You have a list of things you are looking for such as good mileage to gas usage ratio…4 min read·Feb 12, 2023----
Deanna Pack WootenThe Two-Step Flow Theory and How it is Used to Gather and Share NewsAs a child, I remember watching Walter Cronkite on the CBS newscasts. He was known as the “most trusted man in America” and was the head…5 min read·Jan 25, 2023----
Deanna Pack WootenHypodermic Needle Theory: Is it Relevant Today?The hypodermic needle theory, otherwise known as the magic bullet theory, is a premise supporting the idea that the media influences the…3 min read·Jan 15, 2023----
Deanna Pack Wooten5 Tips to Help Your Teenager Find a Summer JobI can still remember my first summer job. I was a cashier at a school supply store a few hours a week. As a competitive cheerleader and…5 min read·Jun 19, 2022----
Deanna Pack WootenDoctor Strange in the Multiverse of Madness Social Media Campaign-Executive SummaryDoctor Strange in the Multiverse of Madness is the 28th film in the Marvel Cinematic Universe’s catalog and is being released May 6, 2022…5 min read·Apr 21, 2022----
Deanna Pack WootenSocial Media Influencer Marketing-a Powerful Tool to Reach the MassesIn order to reach their target markets, companies have used television, newspaper, billboard and radio advertising for as long as anyone…5 min read·Apr 9, 2022----
Deanna Pack WootenThe Social Dilemma-What is the Societal Cost of Advancing TechnologyOne of the most amazing inventions in recent memory is the smart phone. The ability to get or do just about anything on these small devices…6 min read·Mar 26, 2022----
Deanna Pack WootenNetflix: Using KPI’s to Create Clear Outcomes for SuccessNetflix is the king of subscription streaming services in America and around the world. It started in 1997 as a DVD sales and rental…7 min read·Mar 6, 2022----