Qualitative and Quantitative Research: Which is More Suited for Mass Communication Studies?Many consider the study of mass communications to be an art, but for social scientists, it is also a science. The development of new…Apr 8, 2023Apr 8, 2023
The Medium is the Message…McLuhan’s Technological Determinism TheoryIn my younger years, say when I was in my twenties, I looked forward to sitting down with the weekend paper and a cup of coffee. Reading…Mar 11, 2023Mar 11, 2023
Using the Elaboration Likelihood Model to Get What You Want from Your AudienceImagine you are in the market to purchase a new car. You have a list of things you are looking for such as good mileage to gas usage ratio…Feb 12, 2023Feb 12, 2023
The Two-Step Flow Theory and How it is Used to Gather and Share NewsAs a child, I remember watching Walter Cronkite on the CBS newscasts. He was known as the “most trusted man in America” and was the head…Jan 25, 2023Jan 25, 2023
Hypodermic Needle Theory: Is it Relevant Today?The hypodermic needle theory, otherwise known as the magic bullet theory, is a premise supporting the idea that the media influences the…Jan 15, 2023Jan 15, 2023
5 Tips to Help Your Teenager Find a Summer JobI can still remember my first summer job. I was a cashier at a school supply store a few hours a week. As a competitive cheerleader and…Jun 19, 2022Jun 19, 2022
Doctor Strange in the Multiverse of Madness Social Media Campaign-Executive SummaryDoctor Strange in the Multiverse of Madness is the 28th film in the Marvel Cinematic Universe’s catalog and is being released May 6, 2022…Apr 21, 2022Apr 21, 2022
Social Media Influencer Marketing-a Powerful Tool to Reach the MassesIn order to reach their target markets, companies have used television, newspaper, billboard and radio advertising for as long as anyone…Apr 9, 2022Apr 9, 2022
The Social Dilemma-What is the Societal Cost of Advancing TechnologyOne of the most amazing inventions in recent memory is the smart phone. The ability to get or do just about anything on these small devices…Mar 26, 2022Mar 26, 2022
Netflix: Using KPI’s to Create Clear Outcomes for SuccessNetflix is the king of subscription streaming services in America and around the world. It started in 1997 as a DVD sales and rental…Mar 6, 2022Mar 6, 2022
